At the CoLab event "Communicating Green Transitions", challenges in communication on sustainability topics will be analysed and solutions for target group-oriented information exchange and greater acceptance of the complex topic of sustainability will be developed.
The CoLab analyses current communication on topics such as ecological change, transport and mobility and develops solutions to improve communication strategies in these contexts. The participants will address the following challenges in various workshops:
- How can effective communication best contribute to increasing social acceptance of green change?
- In addition to raising awareness, how can we encourage action and promote behavioural change in society in order to make the green transition permanent and sustainable?
- What ways are there to communicate complex and uncertain scientific findings and research results on green transition, transport and mobility?
- How can we counter false narratives, misinformation and fake news in connection with the green transition?
- What role do popularisation and content marketing play in this context?
- How can we best address negative impacts of the green transition and address potential dissatisfaction among those affected?
- And how can we best talk about the winners and losers of the green transition and recognise the real social and economic challenges without relying on arguments of perceived moral superiority?
